May 17, 2020

The September edition of Supply Chain Digital is live

Supply Chain
Freddie Pierce
2 min
Supply Chain Digital Press Release, September 2013
Follow @Staff_MDeditor Read the September edition of Supply Chain Digital's magazine here Manufacturing a successful supply chain The link between...

Read the September edition of Supply Chain Digital's magazine here


Manufacturing a successful supply chain

The link between the manufacturing floor and a company’s supply chain has never been more critical than it is now, in the era of lean optimisation. And in this, my final edition of Supply Chain Digital before I, myself, move into the world of manufacturing, it seemed the perfect time to break down the relationship between the two.

From a distribution perspective, Niraj Singh and John Lowe of Cognizant Business Consulting assesses the key link between the manufacturing floor and the distribution centre, while Roy Shurling of Lectra puts a lean spin on the entire process.

Leading the way this month though stands a much more general sweep across the world of supply chain, with industry-leading FedEx on hand to look into its crystal ball at what might befall the sector over the next two decades. How dependant will the global economy be on the ever-competitive logistics race for perfection 20 years from now?

Good, old-fashioned countdowns make up the remainder of this month’s edition as Nick Ford of industry specialists, Xchganing gives five top tips to ensure best practice in procurement outsourcing and the largest rail networks in the world are explored.

·         The supply chain of the future

·         High-flying distribution success starts on the manufacturing floor

·         Outsourcing leads to income

·         Optimising the lean domino effect

·         Top 10 global rail networks

Enjoy the issue!

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Matthew Staff, former editor, Supply Chain Digital

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Jun 17, 2021

Cainiao Network Launches Customer-Centric Logistics

3 min
Cainiao will focus on the customer experience in Singapore and Malaysia during its Tmall 618 Mid-Year Shopping Festival

As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.


Who Is Cainiao? 

According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00. 


For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’. 


What’s Part of the Upgrade? 

Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments: 


  • Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions. 
  • Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture. 
  • Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency. 
  • Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311). 


Where is the Company Headed? 

From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’. 


Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’. 



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