Purfresh Transport aids ocean pineapple shipping
Pineapple lovers, rejoice!
Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, announced today that pineapple shippers around the globe are leveraging Purfresh Transport to reach new markets, which were previously unattainable via ocean transit, while meeting the high-quality standards of importers.
Calle Real Products, a pioneer in exporting pineapples via ocean freight for more than 30-day voyages, are one of the companies that are taking advantage of Purfresh Transport.
Purfresh Transport is being employed worldwide to ship pineapples from Central and South America to Eastern Europe, Turkey, Georgia, Russia, Greece, the Middle East and North Africa. Trips to those regions take anywhere from 21 to 36 days to complete.
Highly susceptible to mold and decay-causing pathogens, pineapples are at risk of quality degradation during long-distance ocean transport. Unlike traditional controlled atmosphere (CA) technologies, which do little to extend shelf life and can increase pineapple flesh translucency, Purfresh's ozone-based intelligent cargo protection technology is ideal for maintaining fruit quality by reducing decay, killing bacteria and removing ethylene during transit.
"With Purfresh Transport, we're able to reach new, non-traditional markets such as Turkey, and provide additional protection for our high quality pineapple shipments," Roberto Rojas Vargas, general manager of Calle Real Products, said. "Our pineapples have arrived in superior condition without problems of mold or bacteria after being in ocean transit for more than 30 days. Purfresh Transport is a reliable, cost-effective solution for reaching new and long distance markets while maintaining fruit quality, including firmness and favorable crown presentation, along with critical shelf life extension.
Engineered with patent-pending intelligent cargo protection technology, Purfresh Transport reduces the risk of cargo loss, improves food safety and helps ensure higher-quality arrivals when shipping fresh produce by ocean carrier. Unlike other approaches, such as temperature recorders, traditional CA systems, and fungicides, Purfresh Transport provides full trip transparency along with active atmosphere enhancement to prevent decay, control ripening and reduce food-borne pathogens.
"The shortcomings of traditional alternatives, combined with logistics complexities, have accelerated the path to Purfresh Transport becoming a global leader in perishable cargo protection," David Bouchard, general manager, post-harvest and transport solutions for Purfresh, said. "With Purfresh Transport, everyone -- from the exporter to the consumer -- benefits from safer, higher-quality produce, reduced losses, and a more sustainable global food supply chain."
Purfresh Transport is offered as a per-trip service from most shipping lines.
Edited by Kevin Scarpati
Cainiao Network Launches Customer-Centric Logistics
As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.
Who Is Cainiao?
According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00.
For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’.
What’s Part of the Upgrade?
Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments:
- Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions.
- Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture.
- Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency.
- Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311).
Where is the Company Headed?
From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’.
Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’.