November air freight traffic figures tumble again
Most executives and supply chain managers around the world were jumping for joy at the sight of a more buoyant 2011 holiday season which seemed to bolster market confidence. Air freight figures released by the International Air Transport Association point in another direction, however.
The IATA revealed global air cargo traffic results for November, which slipped 3.1 percent below last November’s levels. November’s figures for 2011 were still a 1.1 percent increase over October, but IATA numbers still show a 4 percent contraction in air freight traffic since January of 2011.
Regionally, markets in emerging economies like Latin America (up 3.3 percent) and the Middle East (up 4.7 percent) were contrasted by a sizable slip in Asia (down 7.2 percent). Hong Kong in particular has been struggling, as the air freight capital of the world saw air cargo volumes plummet 8.2 percent in October thanks in large part to supply chain disruptions caused by the Thailand floods.
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That’s particularly troubling because Asian markets currently hold the largest market share in the air freight industry, carrying 40.5 percent of the world’s air cargo.
North America (23.6 percent), Europe (22 percent), the Middle East (9.8 percent), Latin America (3 percent) and Africa (1.1 percent) still trail Asia by a wide margin.
Air freight traffic shrank mildly in more developed markets, with North America down 0.8 percent. Europe suffered a more sizable decrease in volume, falling 4.6 percent in the month of November.
Cainiao Network Launches Customer-Centric Logistics
As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.
Who Is Cainiao?
According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00.
For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’.
What’s Part of the Upgrade?
Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments:
- Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions.
- Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture.
- Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency.
- Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311).
Where is the Company Headed?
From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’.
Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’.