May 17, 2020

Mobile User Interfaces for the Supply Chain

Mobile User Interfaces
Ruggedized devices
Freddie Pierce
4 min
User interfaces will change as new devices are adopted
The explosion of mobile devices available today is providing workers with a deluge of new ways to interact with their corporate enterprises. However...


The explosion of mobile devices available today is providing workers with a deluge of new ways to interact with their corporate enterprises. However, despite the advances in hardware, the user interface (UI) on virtually all traditional mobile devices has remained unchanged since the birth of bar-coding.

With the advent of smartphones and tablets being incorporated into the logistics work, it’s time we take a moment to review the mobile human user interface and nail down what fits where in logistics operations.

The Devices

New mobile devices include smartphones and tablets, which are being adopted by both executives and an expanding mobile workforce. Traditional ruggedized devices include barcode scanners and other auto ID platforms used in warehousing and transportation operations. 

These devices serve different users (warehouse operatives’ vs. executives) but they continue to morph into each other’s operations. New device manufacturers are seeking to extend their current reach from the boardroom into warehousing and POS, and ruggedized providers are building smaller, “sexier” devices hoping to garner executive adoption.

With all the changes occurring in the hardware, it is important to consider what is happening to the user’s interface.

The UI Field

New application UIs, such as smartphones and tablets, can be categorised into one of two functions:

1.      Dashboards - For mobile executives who want to see enterprise health in one comprehensive screen, or

2.      Drill-down and Alerting - For mobile field professionals who need to know where the customer’s fulfillment and satisfaction stands right now. 

To provide these two user experiences, software architects are also creating new UI delivery paradigms, including app-stores and other cloud-centric solutions.

Within ruggedized devices, however, UIs tell a different story; in operations (warehousing, transportation, etc.), the primary UI remains Telnet or terminal emulation.

Originally invented in 1969, Telnet is secure, fast, and ubiquitous. Some attempts have been made at adopting the browser UI, but poor performance of HTML in logistics operations has limited its adoption.


Mobile Logistics User Experiences


With the pace of hardware evolution increasing, what can we expect in the future of the mobile user’s interface?

Flexibility adds to Speed and Security

A key feature of evolving mobile UIs is flexibility in delivering mobile business process support.  Executives are enjoying the freedom provided by new device capabilities and want even more across more devices.

Emerging UIs, therefore, are agile, avoiding the long development cycle of traditional applications.  Performance of these UIs must be fast and secure; at least to a level provided by Telnet today. 


More requirements for future mobility UIs should include:


  • Support for Business Intelligence / Analytics (BI/Analytics)

o   Dashboarding, drill-downs, etc., currently driving executive mobile adoption.

  • Cross-platform (hardware) support

o   The Holy Grail for UI developers. The ability to write-once and deploy-to-any hardware platform.

  • Multi-modal support

o   Multi-modal UIs support voice-directed operations, RFID, POS and various other input/output wedges.

  • Offline application support

o   Will the app still run offline?


The UI Players

No UI provider today can cover all of those requirements. However, it is important to fully consider the options available today. Below is a categorisation of many interfaces which are currently available, along with their capabilities and a comparison of their abilities:

  • Server-centric

o   Telnet

§  Lacks dynamic flexibility, but the standard for connected performance and security.  Providers such as Wavelink have even extended the client to include voice and other I/O modalities.

o   HTML including Java

§  The browser is the staple on the desktop and required for SaaS, but its performance is poor for operations and is being bypassed by a line-of-business apps in the boardroom.

  • Development Environments

o   Includes MCL, RFGen, RhoElements and language options such as C / C#, etc. Programmatic support for any feature except flexibility, due to long development cycles.

  • Line of Business Applications

o   Primarily iOS and Android applications deployed via the appropriate app store. Limited cross-platform, but a standard for providing BI/Analytics support both on and off-line.   

  • Middleware UI Solutions

o   The newest class of UIs and the most promising.  This category includes solutions by Catavolt, Webalo and Wavelink’s Velocity. Middleware is inserted between the enterprise application / DB, and the mobile worker’s device. Configuration and access control is managed via the middleware and is presented on the mobile clients via a thin-client. Most Flexible with excellent BI / Analytics and cross-platform support. Multi-modality is questionable with only Wavelink’s Velocity providing voice I/O.



User Interface Type





Adapting to new business processes

BI / Analytics Support



Emerging and ruggedized devices

Multi-modal support

Offline / Casually connected support
























Development Environments





C / C# / C++




Requires programming




Requires programming










Line-of-Business Application

iOS, Android applications




Requires programming



Only iOS and Android.    OS dependent.



Requires programming expertise



Wavelink -Velocity







Moderate / Evolving







Author Biography

Don Osburn is a 10+-year veteran consulting on software technology to the supply chain industry.  Don is currently Director of Partner Sales for Wavelink Corp., and can be reached at [email protected].   



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Jun 17, 2021

Cainiao Network Launches Customer-Centric Logistics

3 min
Cainiao will focus on the customer experience in Singapore and Malaysia during its Tmall 618 Mid-Year Shopping Festival

As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.


Who Is Cainiao? 

According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00. 


For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’. 


What’s Part of the Upgrade? 

Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments: 


  • Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions. 
  • Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture. 
  • Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency. 
  • Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311). 


Where is the Company Headed? 

From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’. 


Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’. 



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