May 17, 2020

The July edition of Supply Chain Digital is live

Supply Chain Digital
intermodal transport
Freddie Pierce
2 min
Supply Chain Digital
Read the July Edition of Supply Chain Digital's Magazine here A journey into pastures new I am sad to inform readers of Supply Chain Digital that...

Read the July Edition of Supply Chain Digital's Magazine here


A journey into pastures new

I am sad to inform readers of Supply Chain Digital that this is my last issue of the magazine, as I am moving onto pastures new and leaving WDM Group.

During my time at the publication, I have worked with some excellent contributors and impressive businesses, and have learnt new things about the industry along every step of the way. I am pleased to announce that from now on, my brilliant colleague Matthew Staff will be taking over as Editor of SCD, and I know he is looking forward to developing this publication further in the future.

In this month’s issue, we were treated to a unique insight into the future of sensor-based logistics following an interview with Chris Swearingen, Marketing Manager of FedEx SenseAware.

We also spoke to the founder of Danish company Responsible Procurement about how incorporating CSR into the procurement strategy can enhance brand management and goals, and examine how to minimise risk with business process management specialists XChanging.

In addition, experts in commercial management Judge 3D explained how the rail and intermodal industries can reduce excessive cost by considering design life, and Travelex take a look at the Top 10 Global Ports around the world.

Thanks so much to readers and contributors for your support in my tenure as Editor, and I hope you enjoy the issue!

·         Visionary leadership needed for intermodal transport

·         Reduce risks with technology

·         The next leg of the journey

·         Maximising brand development with CSR


Enjoy the issue!

Ella Copeland

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Jun 17, 2021

Cainiao Network Launches Customer-Centric Logistics

3 min
Cainiao will focus on the customer experience in Singapore and Malaysia during its Tmall 618 Mid-Year Shopping Festival

As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.


Who Is Cainiao? 

According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00. 


For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’. 


What’s Part of the Upgrade? 

Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments: 


  • Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions. 
  • Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture. 
  • Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency. 
  • Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311). 


Where is the Company Headed? 

From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’. 


Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’. 



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