May 17, 2020

Fast-talking former FedEx pitchman John Moschitta returns

FedEx
JetBlue
John Moschitta
Shipping
Freddie Pierce
2 min
FedEx advertising icon John Moschitta launches new advertising campaign with JetBlue
Hes back. John Moschitta, who gained global fame for his advertising commercials with FedEx, supposedly shot a series of ads with airline company JetB...

He’s back.

John Moschitta, who gained global fame for his advertising commercials with FedEx, supposedly shot a series of ads with airline company JetBlue 30 years to the day of his original 1981 blockbuster commercial for the shipping and logistics company.

Moschitta became a global icon after his FedEx shipping and logistics commercial was released 30 years ago. The ad, titled “Fast Paced World” is considered to be the most award-winning commercial in the history of advertising and earned six Clio Awards, including a Best Performance award for Moschitta himself.

Moschitta’s FedEx shipping and logistics bit has been considered among the most effective campaigns in the history of advertising, with Moschitta as the most effective spokesperson. The 40th-anniversary issue of New York Magazine named Moschitta’s FedEx commercial “The Most Memorable Advertisement Ever,” with Advertising Age ranking the ad No. 11 in their top-100 ad campaigns of the 20th century.

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The new line of ads show an older Moschitta, but he hasn’t lost anything off his rapid-fire voice. If nothing else, the new commercials should replace JetBlue’s old line of customer-tormenting ads, like the one seen here.

In addition to FedEx and JetBlue, Moschitta completed over 750 television and radio commercials for companies like Northwest Airlines, Olympus Camera, Post Cereal, Burger King and HBO.

Moschitta even marketed his own board game “Motor Mouth,” known in other countries as “Tongue Tangle.”

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Jul 22, 2021

Uber Freight to Acquire Transplace in $2.2bn Deal

UberFreight
Logistics
supplychain
Acquisition
2 min
Uber Freight’s acquisition of Transplace will supercharge parent Uber’s move into logistics and supply chain

Uber Freight is to acquire logistics technology and solutions provider Transplace in a deal worth $2.25bn. 

The company will pay up to $750m in common stock and the remainder in cash to TPG Capital, Transplace’s private equity owner, pending regulatory approval and closing conditions. 

“This is a significant step forward, not just for Uber Freight but for the entire logistics ecosystem,” said Lior Ron, Head of Uber Freight, and former founder of the Uber-owned trucking start-up Otto.

Uber’s Big Play for Supply Chain


Transplace is one of the world's largest managed transportation and logistics networks, with 62,000 unique users on its platform and $11bn in freight under management. It offers truck brokerage and other capacity solutions, end-to-end visibility on cross border shipments, and a suite of digital solutions and consultancy services. 

The purchase is the latest move by parent company Uber, which launched as a San Francisco cab-hailing app in 2011, to diversify its offering and create new revenue streams in all transport segments.

Transplace said the takeover comes amid a period of “accelerated transformation in logistics”, where globalisation, shipping and transport disruption, and widespread volatility are colliding. 

Uber Freight plans to integrate the Transplace network into its own platform, which connects shippers and carriers in a dashboard that mirroring the intuitive experience found in its consumer vehicle booking and food ordering services. 

“This is an opportunity to bring together complementary best-in-class technology solutions and operational excellence from two premier companies to create an industry-first shipper-to-carrier platform that will transform shippers’ entire supply chains, delivering operational resilience and reducing costs at a time when it matters most,” said Ron. 

Frank McGuigan, CEO of Transplace, said the resulting merger will offer enhanced efficiency and transparency for shippers, and benefits of scale for carriers. “All in all, we expect to significantly reduce shipper and carrier empty miles to the benefit of highway and road infrastructures and the environment,” he added. 
 

History of Uber Freight


Uber Freight was established in 2017 and separated into its own business unit the following year. In 2019 the company had expanded across the entire continental US, established a headquarters in Chicago. Later that year it launched its first international division in Europe, initially from a regional foothold in the Nertherlands, and later moving into Germany. 



The logistics spinoff attracted a $500m investment from New York-based Greenbriar Equity Group in October 2020, and launched a new shipping platform for companies of all sizes in May, partly in response to a driver shortage in Canada.
 

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