Fast-talking former FedEx pitchman John Moschitta returns
John Moschitta, who gained global fame for his advertising commercials with FedEx, supposedly shot a series of ads with airline company JetBlue 30 years to the day of his original 1981 blockbuster commercial for the shipping and logistics company.
Moschitta became a global icon after his FedEx shipping and logistics commercial was released 30 years ago. The ad, titled “Fast Paced World” is considered to be the most award-winning commercial in the history of advertising and earned six Clio Awards, including a Best Performance award for Moschitta himself.
Moschitta’s FedEx shipping and logistics bit has been considered among the most effective campaigns in the history of advertising, with Moschitta as the most effective spokesperson. The 40th-anniversary issue of New York Magazine named Moschitta’s FedEx commercial “The Most Memorable Advertisement Ever,” with Advertising Age ranking the ad No. 11 in their top-100 ad campaigns of the 20th century.
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The new line of ads show an older Moschitta, but he hasn’t lost anything off his rapid-fire voice. If nothing else, the new commercials should replace JetBlue’s old line of customer-tormenting ads, like the one seen here.
In addition to FedEx and JetBlue, Moschitta completed over 750 television and radio commercials for companies like Northwest Airlines, Olympus Camera, Post Cereal, Burger King and HBO.
Moschitta even marketed his own board game “Motor Mouth,” known in other countries as “Tongue Tangle.”
Elon Musk's Boring Co. planning wider tunnels for freight
Elon Musk’s drilling outfit The Boring Company could be shifting its focus towards subterranean freight and logistics solutions, according to reports.
A Boring Co. pitch deck seen and shared by Bloomberg depicts plans to construct wider tunnels designed to accommodate shipping containers.
Founded by Tesla CEO Musk in 2016, the company initially stated its mission was to offer safer, faster point-to-point transport for people, particularly in cities plagued by traffic congestion. It also planned longer tunnels to ferry passengers between popular destinations across the US.
The Boring Co. completed its first commercial project earlier this year in April. The 1.7m tunnel system is designed to move professionals between convention centres in Las Vegas using Tesla EVs. It says the Las Vegas Convention Centre Loop can cut travel time between venues from 45 minutes to just two.
Boring Co.'s new freight tunnels
The Boring Co.'s new tunnel designs would allow freight to be transported on purpose built platforms, labelled as “battery-powered freight carriers”. The document shows that, though the containers could technically fit within its current 12-foot tunnels, wider tunnels would be more efficient. Designs for a new tunnel, 21 feet in diameter, show that they can comfortably accommodate two containers side-by-side, with a one-foot gap between them.
The Boring Co.’s new drilling machine, dubbed Prufrock, can tunnel at a rate of one mile per week, which is six times faster than its previous machine, and is designed to ‘porpoise’ - mimicking the marine animal by ‘diving’ below ground and reemerging once the tunnel is complete.
Tesla’s supply chain woes
Tesla is facing its own supply chain and logistic issues. The EV manufacturer has raised the price of its vehicles, with CEO Musk confirming the incremental hike was a result of “major supply chain pressure”. Musk replied to a disgruntled Twitter user, confused as to why prices were rising while features were being removed from the cars, saying the “raw materials especially” were a big issue.
Car manufacturing continues to be one of the industries hit hardest by a global shortage in semiconductor chips. While China’s chip manufacturing levels hit an all-time high in May, and the US is proposing a 25% tax credit for chip manufacturers, demand still outstrips supply. Automakers including Volkswagen and Audi have again said they expect reduced vehicle output in the next quarter due to a lack of semiconductors, with more factory downtime likely.
Top Image credit: The Boring Company / @boringcompany