May 17, 2020

Could your iPhone 4S arrive Wednesday?

Supply Chain Digital
iPhone 4S Release Date
iPhone 4S Ship
Freddie Pierce
2 min
Reports are circling that Apple’s iPhone 4S could start arriving at homes two days before its official release date
Those bummed out by the announcement that there will be no iPhone 5 for the holiday season got a bit of good news yesterday. Reports are flying in that...

Those bummed out by the announcement that there will be no iPhone 5 for the holiday season got a bit of good news yesterday.

Reports are flying in that iPhone 4S shipping preorders are being sent out even though Apple’s latest Smartphone won’t officially be unveiled until Friday, October 14.

Some tracking numbers for iPhone 4S shipments are showing delivery dates for as early as Wednesday, which would be two days before Apple’s official release date. The company began accepting preorders for its newest phone on Friday, Oct. 7.

iPHONE 4S OFFICIAL VIDEO

Expectations should be tempered, however, as Apple has reportedly told its shippers in the past to hold back deliveries until the day the Smartphone is officially released.

Preorders for the iPhone 4S were “extraordinary,” according to Apple partner AT&T. Over 200,000 orders were placed in the first 12 hours with AT&T alone, while Apple announced yesterday that the company had topped the one million mark within the first 24 hours.

That mark bested the previous record of 600,000 for the iPhone 4.

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Many were disappointed at the unveiling of a redesigned iPhone 4, as there had been reports for months that Apple would unveil an iPhone 5 in October, just in time for the holiday season.

Gartner Analyst C.K. Lu thinks that the disappointment opens the doors for Apple’s competitors, most notably Samsung.

“Apple no longer has a leading edge; its cloud service is even behind Android; it can only sell on brand loyalty now,” Lu told Reuters.

Well, that brand loyalty is apparently very strong.

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Jun 21, 2021

Elon Musk's Boring Co. planning wider tunnels for freight

BoringCompany
supplychain
freight
elonmusk
2 min
Elon Musk’s tunnelling firm plans underground freight tunnels with shipping containers moved on “battery-powered freight carriers”, according to reports

Elon Musk’s drilling outfit The Boring Company could be shifting its focus towards subterranean freight and logistics solutions, according to reports. 

A Boring Co. pitch deck seen and shared by Bloomberg depicts plans to construct wider tunnels designed to accommodate shipping containers. 

Founded by Tesla CEO Musk in 2016, the company initially stated its mission was to offer safer, faster point-to-point transport for people, particularly in cities plagued by traffic congestion. It also planned longer tunnels to ferry passengers between popular destinations across the US. 

The Boring Co. completed its first commercial project earlier this year in April. The 1.7m tunnel system is designed to move professionals between convention centres in Las Vegas using Tesla EVs. It says the Las Vegas Convention Centre Loop can cut travel time between venues from 45 minutes to just two. 

 

Boring Co.'s new freight tunnels

The Boring Co.'s new tunnel designs would allow freight to be transported on purpose built platforms, labelled as “battery-powered freight carriers”. The document shows that, though the containers could technically fit within its current 12-foot tunnels, wider tunnels would be more efficient. Designs for a new tunnel, 21 feet in diameter, show that they can comfortably accommodate two containers side-by-side, with a one-foot gap between them.

The Boring Co.’s new drilling machine, dubbed Prufrock, can tunnel at a rate of one mile per week, which is six times faster than its previous machine, and is designed to ‘porpoise’ - mimicking the marine animal by ‘diving’ below ground and reemerging once the tunnel is complete. 

Tesla’s supply chain woes 

Tesla is facing its own supply chain and logistic issues. The EV manufacturer has raised the price of its vehicles, with CEO Musk confirming the incremental hike was a result of “major supply chain pressure”. Musk replied to a disgruntled Twitter user, confused as to why prices were rising while features were being removed from the cars, saying the “raw materials especially” were a big issue. 

Elon Musk Tweet

Car manufacturing continues to be one of the industries hit hardest by a global shortage in semiconductor chips. While China’s chip manufacturing levels hit an all-time high in May, and the US is proposing a 25% tax credit for chip manufacturers, demand still outstrips supply. Automakers including Volkswagen and Audi have again said they expect reduced vehicle output in the next quarter due to a lack of semiconductors, with more factory downtime likely
 

Top Image credit: The Boring Company / @boringcompany

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