May 17, 2020

Casual Friday: Top Logistics Moment with FedEx

Casual Friday
John Moschitta
Freddie Pierce
2 min
Casual Friday takes a look at logistics leader FedEx, and why mixing business with pleasure is a bad idea
The video: FedEx Golfing Ad Quote: Boss: “Youre back in the office on Tuesday; Id like to see an updated PNL.” Employees: “No proble...

The video: FedEx Golfing Ad

Quote: Boss: “You’re back in the office on Tuesday; I’d like to see an updated PNL.”
Employees: “No problem sir, we’re all over it.”
(Office prop falls in the background, revealing the fairway of a golf course)

Synopsis: Logistics leader FedEx, a company that once put together a line of hilarious commercials featuring John Moschitta, does it again. Three employees, seemingly away on business, engage in a video conference call with their boss. Everything looks to be going smoothly until their faux office prop falls in the background, revealing the links of a golf course.

Needless to say, the boss is less than amused. Only momentarily stunned, one of the employees takes a golf club and swings it at the laptop linked to the video conference call, knocking it off the golf bag and onto the ground. Hilarity ensues.

Commentary: Well, we’ve all been here, trying to sneak away from the office for a little fun. Unless you’re the one running the company, it’s never a good idea to hit the links for a round of golf when you’re supposed to be working.

You’ve got to love the quick thinking by the employee on the far right, who quickly jumps up and tries to destroy the laptop with a golf club. He probably needs to hit the gym, though- it shouldn’t take an average adult male more than one swing to completely disable a laptop with a 9-iron.

The Lesson: Make sure your props are sturdy before lying to your boss.


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Jun 17, 2021

Cainiao Network Launches Customer-Centric Logistics

3 min
Cainiao will focus on the customer experience in Singapore and Malaysia during its Tmall 618 Mid-Year Shopping Festival

As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.


Who Is Cainiao? 

According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00. 


For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’. 


What’s Part of the Upgrade? 

Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments: 


  • Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions. 
  • Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture. 
  • Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency. 
  • Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311). 


Where is the Company Headed? 

From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’. 


Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’. 



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