Tata CP undertake a supply chain digital transformation

By Tilly Kenyon
Accenture and Blue Yonder have teamed up to rectify supply chain challenges for food and beverage company Tata Consumer Products...

Tata Consumer Products Limited (TCPL) has created an autonomous and integrated supply chain with Blue Yonder implemented by Accenture. Leveraging solutions in Blue Yonder’s LuminateTM Planning, the digital transformation of TCPL’s supply chain will improve end-to-end visibility across the value chain to meet growing consumer demands and enable purposeful growth

Microsoft Azure, Blue Yonder’s strategic partner for SaaS-based solutions, powered the project. With TCPL underpinning its SaaS-based supply chain footprint, it allows them to combine internal and external data from across its digital supply chain, meaning that the company can gain real-time insights into issues, enabling quick resolutions and planning for scenarios. 

TCPL, based in India, is an integrated food and beverage company subsidiary of the Tata Group. The pandemic has had an unexpected impact on the company, meaning a change is needed in order to be more equipped. 

“With more people working from and staying home, tea consumption by consumers has gone up. By digitally transforming its supply chain, TCPL can be better prepared for these kinds of shifts in behavior thanks to the strong demand, inventory optimization and S&OP capabilities of Luminate Planning powered by Microsoft Azure,” said Vishal Dhawan, Group Vice President, APAC sales, Blue Yonder.

Digital transformation of the supply chain allows for better execution

Working with Accenture and choosing Blue Yonder’s Luminate Planning solutions will allow TCPL to increase service levels, reduce logistics costs and emissions and improve delivery responses, as well as put the decision-making power at the frontline of the sales organization.

Vineet R. Ahuja, a Managing Director for Accenture in India, said:“The digital transformation of TCPL’s supply chain will allow for more intelligent planning and better execution that helps achieve greater efficiency, sustainability and resilience,” 

“With the combined value of our consumer goods industry experience and responsible supply chain expertise, TCPL will now have a future-proof, customer-centric supply chain and dynamic retailer sales intelligence that brings TCPL closer to end consumers.”


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