Rockwell & Circulor: Leaders in Supply Chain Traceability
Rockwell Automation is not just a big name in industrial automation; it embodies a mission that seeks to blend human ingenuity with state-of-the-art technology.
The company enhances productivity and sustainability worldwide, showcasing that it’s not just about machines and processes – it’s about people and ideas.
Based in the heart of Milwaukee, Wisconsin, Rockwell boasts a diverse team of 29,000 skilled innovators across more than 100 countries. Together, they are dedicated to making the Connected Enterprise a tangible reality.
At the core of Rockwell’s success lies the Rockwell Automation PartnerNetwork, a formidable alliance of global partners that collectively elevate the game in industrial solutions.
This powerful ecosystem is designed to offer leading-edge technologies, expert support and integrated business solutions.
Rockwell firmly believes in the strength of collaboration; after all, it’s this partnership that enables businesses to flourish on an international scale.
By pooling resources and innovations that no single provider could offer alone, they are not merely shaping industries—they are shaping the future of industrial enterprises.
Transforming supply chain transparency
In an exciting new development, Rockwell Automation has announced a collaboration with Circulor, a trailblazer in supply chain traceability solutions, aimed at transforming how the auto, tyre and battery industries operate.
The partnership represents a significant step towards ensuring manufacturers can meet emerging regulatory demands, including the much-discussed Digital Product Passport. With advanced traceability solutions, Rockwell and Circulor are committed to enhancing transparency throughout the supply chain, driving not just compliance but also sustainability and operational efficiency.
What does this mean in practical terms? Well, Rockwell’s advanced solutions will empower manufacturers to trace the origin of raw materials from source to final product, creating an unbroken chain of custody.
In an era when global regulations are continuously evolving, requiring greater transparency, Circulor’s platform is positioned to deliver a comprehensive view of the materials journey—from raw extraction to the finished product.
This level of insight doesn’t just help companies comply with the rules; it enables them to meet their sustainability goals and foster more responsible and efficient supply chains.
Douglas Johnson-Poensgen, CEO of Circulor, aptly sums it up: “In an increasingly competitive and complex market where being sustainable and responsible is a strategic imperative, the combination of Rockwell’s state-of-the-art manufacturing expertise and Circulor’s leading traceability and digital product passports provide organizations with the answer to gaining a competitive advantage.”
Unlocking business value through collaboration
The collaboration doesn’t stop at merely meeting regulatory requirements. It’s about unlocking business value beyond compliance.
By integrating Circulor’s traceability platform with Rockwell’s existing automation systems, manufacturers will gain actionable insights that can reduce costs, enhance efficiency and create a significant competitive edge in a rapidly evolving sustainability landscape.
James Glasson, Rockwell's Vice President of Global Industry for Auto, Tire and Advanced Mobility, reinforces this sentiment: “Our focus on sustainability aligns with our customers’ strategic objectives.
"This collaboration with Circulor allows us to offer a comprehensive traceability solution that not only addresses growing global regulations but also provides unprecedented visibility into supply chain carbon footprints.”
Looking ahead, Rockwell intends to deploy this cutting-edge solution across various industries—including auto, tire, battery, metals, mining and cement—through its Kalypso business.
Kalypso will engage with customers to assess their unique needs, offer consulting services and support the rollout of this groundbreaking solution throughout their supply chains.
As traceability becomes a cornerstone of industry standards, this partnership positions Rockwell and its customers at the forefront of sustainable practices, championing both operational excellence and environmental responsibility.
Together, they are setting the stage for a future where accountability and transparency reign supreme in the industrial world.
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