Paccurate’s bid to Reduce Cost and Waste of Parcel Shipping

Advanced cartonisation has taken off in recent years, with well-packed boxes going from ‘nice to have’ to a core requirement.

Inevitably, in this digital age, technology vendors are swooping to take advantage of this exploding trend. 

Enter Paccurate, which has just secured US$8.1m in a Series A funding round led by High Alpha, allowing the business to press ahead with its mission to reduce the costs and waste of parcel shipping.

Founded in 2018 by CEO James Malley and CTO Patrick Powers, Paccurate helps shippers make better packaging decisions and provides complete control over how every order is packed.

“Our mission to make the supply chain less wasteful just took a big leap forward,” says James. “There are more than 160 billion packages shipped around the world every year and most of them are packed inefficiently. This leads to wasted dollars, wasted materials and unnecessary trips over land, sea and air.

“Patrick and I want to thank the Paccurate Team, High Alpha, our original investors, our advisors, partners and friends, and most importantly, our customers. It's been a wild ride and we could not be more excited for what's to come.”

The importance of packing intelligence

Paccurate strongly believes that, in 2025, every parcel shipper will need a packing intelligence platform that sits alongside other core systems, like OMS, ERP and WMS, to remain competitive. 

Its reasons are as follows: 

• Parcel fulfilment costs are continuing to climb and have become more complicated
• Shifting demographics have created a consumer base intolerant of waste and much more likely to churn because of it
• Government involvement – the EU has passed sweeping “empty space ratio” laws and New Jersey recently became the first US state to pass similar legislation
• Cartonisation is no longer considered a single step in the fulfilment process, with shippers starting to leverage it in their shopping carts, OMS, WMS, WES and in automation hardware like autonomous mobile robots (AMRs) and on-demand packaging machines.

A Paccurate blog post accompanying the funding announcement said: “The ‘cubing’ math in existing solutions isn’t enough to address all of these issues anymore. A more robust Packing Intelligence Platform is required. 

“It must be able to predict costs, instruct humans and drive hardware; it must be able to tell procurement teams what box and mailer sizes to buy to minimise costs; it must, with high confidence, measure the potential impact of changes to SOP or adoption of automation; and it must help shippers prepare for – and adhere to – emerging regulatory compliance.

Why collaboration is key

Of course, solving the packing problem can’t be done in a bubble. 

Cartonisation can be leveraged to great effect in many of the disparate systems involved in fulfilment and explains why Paccurate leans into numerous partnerships and integrations.

With the new Paccurate Enabled programme, any solution provider can leverage its patented cartonisation engine and shippers can be confident their packing logic is consistent across disparate systems.

There also exists ample recognition from Paccurate that, in addition to considerable reductions to material and transportation costs, efficiently-packed shipments have an outsized impact on carbon emissions. 

This is one area of fulfilment where there’s no compromise between sustainability and budget  – they’re inherently aligned. 

Paccurate is passionate about this problem area and intent on inventing the necessary tools to fix it.

Paccurate’s growing team

Since co-founding the business, James and Patrick have assembled an ever-growing, 20-person team of smart and creative problem solvers who are passionate about making an impact on the supply chain and the world for future generations.

Over the years, it has partnered with a number of leading investors which believe in its mission – and the latest funding round was no different.

The Series A round was led by High Alpha, with participation from Tech Square Ventures, Grand Ventures, HPA (Hyde Park Angels) and more. 

Existing investors include Royal Street Ventures, First Mile Ventures and the Stevens Group.

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