Gravity and Microsoft forge strategic partnership to digitise supply chains

Gravity Supply Chain has announced a partnership with Microsoft enabling it to accelerate the delivery of its Software-as-a-Service (SaaS) solutions.

Gravity provides organisations with real-time, end-to-end visibility of the supply chain, with its software affording predictive insights, prescriptive actions and automated decision support across a company’s global sourcing, supply chain and logistics networks.

The company will leverage Microsoft’s Azure cloud platform to continue the deployment of market-leading, differentiated SaaS solutions for its customers at a faster pace.

“Our software supports the digitisation of the supply chain of some of the world’s leading companies, allowing them to capitalise on revenue opportunities and increase customer engagement,” said Graham Parker, Chief Executive Officer, Gravity Supply Chain.

“Our partnership with Microsoft complements our mission to inspire today’s supply chains as the world moves into the digital economy age.”

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Microsoft is equally keen about the opportunities the partnership provides, with Gerald Leo, Director, Commercial Partners and Small Medium Enterprises Group, Microsoft Singapore, saying: “Microsoft Azure powers high levels of organisational efficiency and facilitates data-driven decision making.

“This makes Azure the perfect platform to deploy Gravity’s innovative SaaS supply chain solutions, which will help customers digitally transform their supply chains and thus benefit from greater productivity and smarter decisions.”

Gerald added: “The partnership between Gravity and Microsoft will allow Gravity to adopt Microsoft’s intelligent cloud platform and merge it with their supply chain expertise to deliver state of the art systems built for the future.”

The partnership will also see Gravity and Microsoft join forces on marketing, industry and thought-leadership events, as well as co-sell Gravity’s SaaS solutions to retailers and manufacturers. Gravity’s customers and community partners will moreover be able to utilize the Microsoft global partner network.