Carbon and Automobili Lamborghini partner to digitally manufacture autoparts at scale
Carbon, the world’s leading Digital Manufacturing Platform, has announced its strategic partnership with Italian sportscar giant Lamborghini. Based in Silicon Valley, Carbon brings together innovations in software, hardware, and molecular science to deliver industry-leading digital manufacturing solutions.
Lamborghini’s first production parts using Carbon’s technology are a new textured fuel cap with the Urus label and a clip component for an air duct. Both parts are on Lamborghini’s Super SUV, the Urus model, which was first introduced in 2018.
Carbon is making advances in software, hardware and material science to pave the way for a digital manufacturing revolution. Carbon Digital Light Synthesis (DLS) technology uses light and oxygen to rapidly produce products from a pool of resin. This innovative approach uses over-the-air software updates combined with connected, data-centric hardware and innovative materials to enable designers and engineers to produce previously un-makeable products, both economically and at mass scale.
“Through our extensive procurement research, we found that many of our vehicle components were ideal candidates for digital manufacturing,” said Stefan Gramse, Chief Procurement Officer of Automobili Lamborghini S.p.A. “By partnering with Carbon, we are designing on the means of production, which allows us to produce more durable products smarter, faster, and more efficiently, while also substantially accelerating our time to market.”
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Leveraging Carbon printers and DLS technology, Lamborghini, in close collaboration with Volkswagen’s Electronic Research Lab, represented by Nikolai Reimer, Senior Vice President and Executive Director, is redesigning many of the parts in its vehicle interior, mirror assembly, and accessory components to produce light-weight, durable, end-use parts.
Carbon’s durable Epoxy (EPX) 82 material is proven to withstand the high pressures, temperature requirements, as well as impact strength, needed for such applications. Powered by Carbon, Lamborghini can now produce higher quality, lighter-weight parts, at scale and more efficiently.
“Carbon’s digital manufacturing solution empowers companies like Lamborghini with the freedom to design and build better products on the means of production,” said Dr Joseph DeSimone, CEO and CoFounder of Carbon. “The automotive industry shows significant promise for using digital fabrication for production at scale, and our partnership with Lamborghini is a perfect example of the kind of innovation you can achieve when you fuse design, manufacturability and engineering all into one.”
Carbon’s unique subscription-based model allows for close alignment with customers’ business needs by providing regular over-the-air software updates, continuous education and training programmes, and one-to-one customer service. This results in deep partnerships with customers opening up new business models across a variety of industries. The adidas Futurecraft 4D running shoe, Ford’s new end-use automotive parts, and Riddell’s Speedflex Precision Diamond football helmet are recent proof-points of how Carbon’s digital manufacturing platform helps companies across a range of industries re-imagine products and make what was once thought un-makeable, at scale.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.