Campbell Soup Company driving supply chain transformation with CorpU

By James Henderson
CorpU has announced significant progress from a year-long partnership with Campbell Soup Company, helping the company to transform its global supply cha...

CorpU has announced significant progress from a year-long partnership with Campbell Soup Company, helping the company to transform its global supply chain.

Campbell supply chain leaders across the globe have used CorpU's cloud-based software platform to collaborate, tap insights from supply chain experts at Penn State's Smeal College of Business.

The company has utilised real-time analytics to identify trends across thousands of employee interactions to break down functional silos and solve challenges more effectively.

“CorpU has been a game-changing partner as we continue our journey to transform our global supply chain,” said Daniela Vonghia, Vice President, Americas Supply Chain Business Solutions at Campbell Soup Company.

“The self-paced, multi-modal learning experience engaged employees across all generations, roles, and locations. With CorpU's collaborative, team-based approach, we can measure individual learning outcomes in terms of how much participants understood, and how likely they are to take action based on what they learned.”

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On the front end, CorpU is used to foster cross-functional collaboration and learning best practices direct from faculty at Smeal College, the nation's #1 ranked supply chain school.

On the back end, CorpU employs machine learning and natural language processing to surface a dashboard of analytics to inform strategy development and execution.

In a release, Campbell said that, armed with real-time data, its supply chain leaders identified their ‘network champions’ - who tapped colleagues across silos, and their ‘network disruptors’ - whose weak understanding of tasks compromised productivity.

“Industry trends are increasingly driven by consumers, such that brands and retailers must use technology to optimise supply chains to satisfy many needs simultaneously,” said Alan Todd, Chief Executive Officer of CorpU.

“Campbell is arming its employees with software that fosters smart collaboration, and data that gives leaders an inside view into organisational efficiency.”

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