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GfK

Company Profile

GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. We are revolutionising real-time access to critical knowledge in a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide our clients with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organisational and marketing effectiveness. GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.

Articles with GfK

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Cognizant’s diligently curated GfK modernisation partnership

Cognizant's Anuj Seth–Chief Delivery Officer, Central Europe–discusses the company’s partnership with GfK, transforming for the modern age & sustainability

Company Reports with GfK

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GfK: Helping the helper transform

Suki Becker, Vice President Procurement and Real Estate of GfK, led both GfK’s procurement and sustainability transformations. Here’s how she did it…

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Interviews with GfK

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Suki Becker

Vice President Procurement and Real Estate of GfK

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Videos with GfK

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Cognizant’s diligently curated GfK modernisation partnership

GfK: Helping the helper transform

Executives in GfK

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Suki Becker

Vice President of GfK

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