In this insightful 30-minute keynote, Agents of Change: Orchestrating the Future of Procurement at AppsFlyer," we hear from Nathan Wiles, EMEA Director at Zip (a procurement software provider), and Irina Poliakov, Director of Procurement at AppsFlyer (a leading mobile attribution and analytics platform). This session dives into the strategic evolution of the procurement function at AppsFlyer, detailing how they have transitioned from a transactional department to a proactive, value-driven agent of change. Nathan and Irina share a case study on leveraging technology and strategic alignment to drive business impact. They discuss the critical steps AppsFlyer took to successfully orchestrate a modern procurement approach, from integrating new systems like Zip to fostering cross-functional collaboration. Attendees will gain valuable insights into the methodologies, challenges, and successes involved in transforming procurement into a powerful, strategic asset capable of effectively supporting a fast-paced, technology-focused company like AppsFlyer.