In this keynote, Tony Watson, Director of Procurement at Accord Healthcare, explores how values-based procurement can transform supplier relationships and drive meaningful collaboration. The session examines how aligning procurement practices with organizational values—such as sustainability, ethics, and social responsibility—fosters trust, innovation, and shared purpose across the supply chain. Drawing on real-world examples, Tony highlights practical strategies for embedding values into procurement decisions, overcoming common challenges, and creating partnerships that deliver both operational excellence and measurable social and environmental impact.