Join us for this 20-minute keynote with regular event speaker Alexander Tschentscher, Head of Supply Chain Excellence at Siemens. Alex's powerful session argues that designing a future-proof supply chain requires a foundation of robust, sustainable culture, not just technology. He explores the crucial role of leadership in actively shaping this resilient supply chain culture and mindset across the entire organisation. Alex also tackles the biggest misconceptions he has encountered about the importance of culture to achieving supply chain success, urging attendees to look beyond process and technology. He outlines the specific cultural shifts, from a focus on cost-cutting to one of strategic collaboration and agility, that he believes will be most critical for supply chains to thrive and remain relevant over the next decade.