In this keynote, Samir Ahmed, Vice President of Business Assurance for EMEA at Intertek, explores how sustainability assurance can transform supply chains from a compliance obligation into a source of competitive advantage. The session highlights how rigorous auditing, certification, and data-driven insights help organizations manage risk, build trust with stakeholders, and drive measurable environmental and social impact. Drawing on real-world examples across industries, Samir demonstrates how embedding assurance into supply chain strategy strengthens resilience, supports net-zero goals, and delivers long-term value for both business and society.