In this keynote, Paul Murray, Business Unit Director for UK and Ireland at XPO Logistics, explores how net-zero ambition can be translated into practical action across complex supply chains. Drawing on real-world logistics operations, he examines the levers that matter most—from fleet decarbonisation and network optimisation to customer collaboration and data transparency. The session offers a pragmatic perspective on balancing operational performance with climate goals, showing how logistics leaders can drive emissions reductions while strengthening resilience, efficiency, and long-term competitive advantage.