Join us for this 20-minute keynote with Joselina Peralta, Founder & CEO at Stractix (Supply chain transformations), a problem-solver who brings two decades of experience as a supply chain executive. Joselina, who previously spoke at our Supply Chain LIVE event in Chicago, argues powerfully that the biggest hurdles in modern supply chains aren't technical, but relational: a partnership problem that procurement is uniquely positioned to solve. She will outline the strategies and mindsets necessary for procurement teams to drive genuine, collaborative relationships with suppliers. Joselina delves into practical tactics for maintaining resilient partnerships, even when major disruption hits the supply chain. She explores the crucial question of how technology should be used, not just for automation, but for actively enabling better partnerships. This keynote is a masterclass in shifting focus from cost-centric negotiation to value-driven collaboration, and she closes by offering the audience one essential piece of advice for significantly strengthening their supply chain partnerships.